I designed the Statess brand identity and website, a supplier relationship management application.
A branding exercise helped determine the essence should evolve around the key benefits of the system, to manage supplier contracts, reduce risk and cost, drive innovation, improve performance, and build relationships.
This inspired the positive upward momentum of the growing arrows featured in the logo (a pleasingly familiar site for stakeholders reviewing an improving business chart). White space and tidy design play on the organisation and management aspects. To add a larger recognisable brand asset I created a pattern based on the blue triangles in the logo.
After creating brand guidelines I was also commissioned to roll out the brand across key stationery items, templates and the company website.