Did you know Jellybabies are over 90 years old? Jellyatrics are a playful insight into how the tasty tinies may have matured over the years.
I designed a refreshed brand for the growing company. Including new character illustrations and packaging. The new designs were a great success, experiencing dramatically increased sales thanks to improved brand uptake from major stockists such as Topshop and River Island.
I was also recently commisioned to produce an extended brand for their sours range.