Did you know Jellybabies are over 90 years old? Jellyatrics are a playful insight into how the tasty tinies may have matured over the years.

I designed a refreshed brand for the growing company. Including new character illustrations and packaging. The new designs were a great success, experiencing dramatically increased sales thanks to improved brand uptake from major stockists such as Topshop and River Island.

I was also recently commisioned to produce an extended brand for their sours range.

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