Emma Pake is a new high-end luxury women’s beachwear brand. I designed the logo and branding to work alongside their bold, geometric prints and luxurious textures.
The logo is inspired by shapes borrowed from sea shells and the female torso. I used sharp lines and angles to compliment the striking geometric prints and cuts found on the Emma Pake designs.
I applied the brand to print items such as packaging. I also designed a shop front for the online store.
The brand is experiencing international success with collections stocked in Selfridges and Net-a-Porter.